The Book That Grew Græsningsguide af Fabiano Dalmacio er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Platin i konkurrencekategorien Billedkunst og Kunstinstallationsdesign.
PlatinBilledkunst· 2021
The Book That Grew Græsningsguide
Klient: Rothco, part of Accenture Interactive
Vinder af A' Design Award i Platin i kategorien Billedkunst
Verificeret Prisvinder
Verificer Prisstatus for #122969Designet
Om The Book That Grew Græsningsguide
The Book That Grew er en græsningsguide skabt til landmænd i Irland. Bogen præsenterer ti lektioner og ti praktiske råd, der har til formål at forbedre bæredygtighed og rentabilitet. De ti trin guider landmændene mod ti rotationer af græsning hvert år og et udbytte på ti tons græs per hektar. Hver side, hvert ord og hvert diagram blev formet af levende græsrødder, der blev ledt gennem kanaler over en vækstperiode på flere uger. Komplekse landbrugsprocesser forklares gennem specialdesignede symboler, og en udfoldelig side indeholder symbolnøglen.
Anerkendelsen
Om A' Design Award i Platin
The Book That Grew Græsningsguide er vinder af A' Design Award i Platin, en overordentlig prestigefyldt anerkendelse, der tildeles virkelig enestående, elegante og storslåede designs. Platinvinderne er skaberværkets vidundere, vidnesbyrd om grænserne for intellektuel kreativitet, og de viser deres designeres uovertrufne professionalisme og geni. Disse designs forventes at være de mest ansete værker, der definerer en æras æstetik, bidrager til samfundets trivsel og flytter grænserne for kunst, videnskab, design og teknologi. The Book That Grew Græsningsguide udviser et transcendent niveau af fortræffelighed og gør uden tvivl verden til et bedre sted med sine fordelagtige og værdifulde egenskaber. The Book That Grew Græsningsguide er et værk, der har vundet A' Design Award i Platin, og som vækker længsler, inspirerer, begejstrer, glæder og skaber stor glæde.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Dimensioner & Emballage
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Tags
- book, design, Ireland, grass, farming, bank
- Produktionsteknologi
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Designudfordring
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Forskning
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiration
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Projektvarighed
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Driftsflow
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Teammedlemmer
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Billedkreditering
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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