Imagine Center Visuel Identitet by Satie Eljack

Sølv Grafik · 2021

Imagine Center Visuel Identitet

by Satie Eljack

A' Design Award i Sølv 2021 in Grafik
CLIENT: Satie
Estimated Number of Design Views: 46,971
Verification code BB9331A2FB · Verify this award

View at A' Design Award Press Release

Colors

About Imagine Center Visuel Identitet

Målet var at bruge former, farver og designteknik inspireret af yogastillinger. Elegant design af interiøret og centret, der tilbyder besøgende en fredelig oplevelse for at forny deres energi. Derfor fulgte logodesignet, online medier, grafiske elementer og emballage det gyldne snit for at have en perfekt visuel identitet som forventet for at hjælpe centrets besøgende til at få en god oplevelse af kommunikation gennem kunst og design af centret. Designeren legemliggjorde oplevelsen af meditation og yoga i designet.

About the A' Design Award i Sølv

Imagine Center Visuel Identitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Imagine Center Visuel Identitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Imagine Center Visuel Identitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Press Kit

Unique Properties: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
Dimensions & Packaging: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Tags: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
Production Technology: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
Design Challenge: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Research: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
Inspiration: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
Project Duration: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
Operation Flow: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.