Fondazione Alinari Primær funktion: Brandidentitet by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
SølvGrafik· 2021
Fondazione Alinari Primær funktion: Brandidentitet
by Frush Design
Client: Frush | Creative studio
A' Design Award i Sølv Winner in Grafik Category
Verified Award Winner
Verify Award Status for #125706The Design
About Fondazione Alinari Primær funktion: Brandidentitet
Fondazione Alinari er en brandidentitet skabt for Fondazione Alinari per la Fotografia, et offentligt organ grundlagt i Firenze med henblik på bevaring, forvaltning og formidling af Alinaris fotografiske samlinger. Identiteten er bygget op omkring det lille bogstav a, en abstraktion af et kameraobjektiv, der også fungerer som en ramme for billeder fra det historiske arkiv. Skulpturel typografi og en sort-hvid palet henviser til lys og skygge. Systemet anvendes på trykte materialer, billetter, kataloger, merchandising og en hjemmeside.
The Recognition
About the A' Design Award i Sølv
Fondazione Alinari Primær funktion: Brandidentitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Fondazione Alinari Primær funktion: Brandidentitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Fondazione Alinari Primær funktion: Brandidentitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
- Dimensions & Packaging
- Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
- Tags
- brand design, merchandising, print materials, visual identity
- Production Technology
- Brand design and visual identity and language.
- Design Challenge
- The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
- Research
- The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
- Inspiration
- The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
- Project Duration
- The project started in October 2020 in Florence (Italy) and it is still going on.
- Operation Flow
- It's a brand identity project to identificate a new public subject.
- Patents
- Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
- Team Members
- Giuditta Valentina Gentile
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