Kairi Murakami Redesign af brandidentitet af Daisuke Kobayashi

Kairi Murakami Redesign af brandidentitet af Daisuke Kobayashi er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

BronzeGrafik· 2021

Kairi Murakami Redesign af brandidentitet

af Daisuke Kobayashi

Klient: Iki Retreat Kairi Murakami

Vinder af A' Design Award i Bronze i kategorien Grafik

9,855

Verificeret Prisvinder

Verificer Prisstatus for #125764

Besøg Websted Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Kairi Murakami Redesign af brandidentitet

Kairi Murakami er en redesignet brandidentitet skabt til et hotel på Iki-øen i Nagasaki, Japan. Symbolet er baseret på kanji-tegnet Ichi, hvis form er en enkelt vandret linje, og som indgår i hotellets navn. Linjen minder også om udsigten over Yunomoto-bugten, det første syn gæsterne møder ved ankomsten. Logoet er sammensat af lige linjer og cirkler, der udtrykker et stærkt og mindeværdigt landskab. Farverne anvender farvetoner, der minder om aftenens solnedgang. Identiteten er blevet anvendt på skilte i lobbyen, visitkort og brevpapir og præsenterer hotellet som et andet hjem.

Anerkendelsen

Om A' Design Award i Bronze

Kairi Murakami Redesign af brandidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Kairi Murakami Redesign af brandidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Kairi Murakami Redesign af brandidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensioner & Emballage: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Produktionsteknologi: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Designudfordring: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Forskning: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Projektvarighed: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Driftsflow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patenter: Copyrights Daisuke Kobayashi
Teammedlemmer: Creative Director & Designer Daisuke Kobayashi
Billedkreditering: Photo Daisuke Kobayashi