City Ambassadors School Typografisk Mærkeidentitet by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
SølvGrafik· 2022
City Ambassadors School Typografisk Mærkeidentitet
Client: Tanya Dunaeva
A' Design Award i Sølv Winner in Grafik Category
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- Verified Award Winner
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The Design
About City Ambassadors School Typografisk Mærkeidentitet
Interessante historier er gemt bag hver tur i de gamle gader, og det er umuligt at forbinde byen med et minimalt sæt af genkendelige symboler. Mens han studerer byen, opdager den kommende ambassadør den på ny, ligesom en elev opdager en grundbog i skolen. Til konstruktionen af identiteten blev der valgt en typografisk løsning, baseret på princippet om typografisk eklekticisme: Den Gamle Nationalskrift, blandet med avantgardekunstnernes kursive skrift og genkendelige skrifttyper. Farveskemaet er lakonisk-lyserødt.
The Recognition
About the A' Design Award i Sølv
City Ambassadors School Typografisk Mærkeidentitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. City Ambassadors School Typografisk Mærkeidentitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. City Ambassadors School Typografisk Mærkeidentitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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