Poly Conghua Salgscenter by 10 Degrees Design

Poly Conghua Salgscenter by 10 Degrees Design is a highly esteemed winner of the very prestigious 2022 A' Design Award i Guld in Indretning og Udstillingsdesign Competition Category.

GuldIndretning· 2022

Poly Conghua Salgscenter

by 10 Degrees Design

Client: 10 Degrees Design

A' Design Award i Guld Winner in Indretning Category

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The Design

About Poly Conghua Salgscenter

Poly Conghua er et salgscenter beliggende i et forstadsdistrikt i Guangzhou. Interiøret dækker 1013 kvadratmeter. Designet er baseret på litchien, en lokal frugt fra Conghua, samt på de trekantede elementer fra grunden og dens bygninger. En stor litchi-kunstinstallation markerer indgangen og leder besøgende ind i rummet. Yderligere installationer, strukturer og møblering viderefører samme tema. Materialerne omfatter forkromet metal, harpiks, læder, marmor og akrylfibre. Målet er at forene lokal kultur med moderne interiørdesign.

The Recognition

About the A' Design Award i Guld

Poly Conghua Salgscenter er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Poly Conghua Salgscenter forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Poly Conghua Salgscenter skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
Dimensions & Packaging: 1013㎡
Tags: Sales Center, Business, exhibition, office
Production Technology: decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
Design Challenge: Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
Research: The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
Inspiration: As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
Project Duration: Guangzhou, May 2019.
Operation Flow: The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
Team Members: 10 Degrees Design
Image Credits: 10 Degrees Design