Oct Ohbay Wayfinding Skiltesystem by Updesign

Oct Ohbay Wayfinding Skiltesystem by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

JernGrafik· 2022

Oct Ohbay Wayfinding Skiltesystem

by Updesign

Client: OCT Group

A' Design Award i Jern Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #130547

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oct Ohbay Wayfinding Skiltesystem

Kina, Shenzhen City, 95 procent af dets befolkning består af migranter, der kom til denne lange og smalle kystregion i løbet af de sidste 30 år. Det ligner New York City, men dens hurtige vækst betyder, at livet er ekstremt hektisk. Denne hurtigste by i verden har brug for at implementere foranstaltninger, der letter utrygheden for dens migranter. Byparken i dette projekt er det mest populære sted for afslapning med sin lange kystlinje. Småsten er blevet valgt som tema for skiltesystemet, da det giver genlyd med migranters livserfaringer og viser byens menneskelige side.

The Recognition

About the A' Design Award i Jern

Oct Ohbay Wayfinding Skiltesystem er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Oct Ohbay Wayfinding Skiltesystem forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Oct Ohbay Wayfinding Skiltesystem respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified.
Dimensions & Packaging: Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215mm, Sign Board Base – 800mmX800mmX1300mm
Tags: Coastal, Signage, Park, Commercial, Hurricane, Waterfront
Production Technology: The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements.
Design Challenge: The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually.
Research: The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays.
Inspiration: The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city.
Project Duration: February 2020 Bao’an District, Shenzhen, Guangdong, China
Operation Flow: The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere.
Team Members: Zhang Yi（creative director）
Luo Xin （project manager）
Wen Yuehua（designer）
Image Credits: Updesign