After a Bird Fell Down Billedbog af Shu Wei Chang

After a Bird Fell Down Billedbog af Shu Wei Chang er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Trykt og Udgivet Medier Design.

BronzeTryk· 2022

After a Bird Fell Down Billedbog

af Shu Wei Chang

Klient: Shu-Wei Chang

Vinder af A' Design Award i Bronze i kategorien Tryk

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Farver

Designet

Om After a Bird Fell Down Billedbog

Bogtekst: After a Bird Fell Down er en billedbog, der kombinerer strukturen fra en hulbog og en pop-up-bog. Bogen måler 105 gange 150 millimeter og er omkring 27 millimeter tyk, tæt på størrelsen af en lille fugl. Mens siderne vendes, bliver hullet større og spiren vokser højere, samtidig med at bogen selv bliver tyndere. Forsiden er hvid, har en sandlignende struktur og indeholder et transparent klistermærke printet med en grøn fjer inde i en prægede fordybning. Designet viser, at tidens gang bringer både tab og ny vækst.

Anerkendelsen

Om A' Design Award i Bronze

After a Bird Fell Down Billedbog er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. After a Bird Fell Down Billedbog forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. After a Bird Fell Down Billedbog tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Dimensioner & Emballage: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Tags: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Produktionsteknologi: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Designudfordring: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiration: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.