Flora Produktpromoveringsanimation by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Film, Video og Animationsdesign Competition Category.
JernFilm· 2022
Flora Produktpromoveringsanimation
Client: GOODO design
A' Design Award i Jern Winner in Film Category
Verified Award Winner
Verify Award Status for #131252The Design
About Flora Produktpromoveringsanimation
Flora er en computergenereret animationsfilm skabt til at præsentere en multifunktionel sofa inspireret af blomstrende blomster. Filmen viser sofaens designelementer, funktionelle features, håndværk og materialer. Kunstnerisk dekonstruktion, billedkomposition, lyssætning og tematisk design anvendes til at præsentere produktet fra mange vinkler og formidle dets æstetiske værdi. Alle elementer er modelleret tredimensionelt, animeret i Cinema 4D og rendered med Redshift, mens den endelige komposition er lavet i Adobe After Effects. Filmen er leveret i Full HD med 25 billeder pr. sekund.
The Recognition
About the A' Design Award i Jern
Flora Produktpromoveringsanimation er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Flora Produktpromoveringsanimation forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Flora Produktpromoveringsanimation respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
- Dimensions & Packaging
- 1920 1080 Full HD. Frame Rate 25fps
- Tags
- Sofa, furniture, CGI, art, computer animation, design
- Production Technology
- CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
- Design Challenge
- The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
- Research
- This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
- Inspiration
- The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
- Project Duration
- The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
- Operation Flow
- This is a CG animated video.
- Patents
- 版权属于 COMO， 2021
- Team Members
- Creative Director: Nan Li
Design Director: Hesu Dong - Image Credits
- TECHNO WOOD (SHANGHAI) CO.,LTD.
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