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Benjamin Moore Malervarehus Interiør by Ni Dongbo

Benjamin Moore Malervarehus Interiør by Ni Dongbo is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Indretning og Udstillingsdesign Competition Category.


BronzeIndretning· 2022

Benjamin Moore Malervarehus Interiør

by Ni Dongbo

Client: NDB Design Studio

A' Design Award i Bronze Winner in Indretning Category

Colors

The Design

About Benjamin Moore Malervarehus Interiør

Benjamin Moore er et malervarehus og oplevelsesrum i Jinhua, Zhejiang-provinsen, Kina. Interiøret dækker 100 kvadratmeter og kombinerer produkter med kunst. Designet bevæger sig væk fra konventionelle udstillingsmåder og omformer rummet til oplevelse, køb og kommunikation. Maling påføres rekvisitter og genstande snarere end kun vægge. Almindelige materialer som træ, sten, læder, stålrør og akryl er efterladt i en halvforarbejdet tilstand, hvilket viser kontrasten mellem materialernes teksturer og malingens farver.

The Recognition

About the A' Design Award i Bronze

Benjamin Moore Malervarehus Interiør er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Benjamin Moore Malervarehus Interiør forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Benjamin Moore Malervarehus Interiør tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The designer adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery.
The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
Dimensions & Packaging
Category: Showroom
Area: 100 square meters
Tags
Paint, Experimental way, Impromptu, Infinite possibilities for use, Diversified experience
Production Technology
The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space.
Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors.
Design Challenge
Uncertainty posed the greatest challenge to the design. As we combined distinct materials and paint, we had no idea if each combination would achieve an excellent result. The design needs not only to be practical in application, but also to create a certain aesthetic relationship. When we looked for props, we were not limited to a particular form, did not predict the final result, and did not know whether they fit into the aesthetic concept either.
Research
Though the paint showroom is small, it showcases the application of paint and its impact on life. When entrusted with the project, we felt excited, not because of the influence of brand Benjamin Moore, but about how to present paint in an interesting way, so as to change people's perception of paint.
This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life.
Inspiration
American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image.
The designers doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand's paint products.
Project Duration
Start time: February 2021
Completion time: May 2021
Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua City, Zhejiang
Operation Flow
Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
Team Members
Chief Designer: Ni Dongbo
Design Team: Wu Yi, Shen Chenwei
Image Credits
yuuuunstudio

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