Sprezzatura Virksomhedsidentitet by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
JernGrafik· 2022
Sprezzatura Virksomhedsidentitet
Client: Thanachit Chouriyagul
A' Design Award i Jern Winner in Grafik Category
Verified Award Winner
Verify Award Status for #131786The Design
About Sprezzatura Virksomhedsidentitet
Sprezzatura er en kombination af detailhandel, en social klub, et studie, en bar og meget mere. Men for at formidle dette budskab til sine potentielle kunder, skal dets brand udvikle sig og vise, at det indeholder sin sande essens, karakter og vision. Logoidentiteten blev designet til virkelig at repræsentere Sprezzatura's brand, bringe dets luksuriøse, men alligevel legende karakter frem, omfavne italiensk karakter og have tilstrækkelig fleksibilitet til at bruge i andre relaterede projekter eller materialer, der er nødvendige i fremtiden.
The Recognition
About the A' Design Award i Jern
Sprezzatura Virksomhedsidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Sprezzatura Virksomhedsidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Sprezzatura Virksomhedsidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
- Tags
- branding, identity, graphic, brand identity, retail
- Design Challenge
- Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
- Inspiration
- Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.
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