Memory of Jiangnan Plakat by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
JernGrafik· 2022
Memory of Jiangnan Plakat
Client: Seoul National University of Fine Arts
A' Design Award i Jern Winner in Grafik Category
Verified Award Winner
Verify Award Status for #132760The Design
About Memory of Jiangnan Plakat
Erindring om Jiangnan er en plakat baseret på et traditionelt kinesisk digt. Designet trækker på karakteristika fra orakelknogleindskrifter og segelskrift, som forenkles til klare grafiske former. Traditionelle elementer transformeres grafisk, dekonstrueres og genskabes, hvor tredimensionelle eksperimenter anvendes på bogstavformerne. Plakaten er fremstillet ved digitaltryk og måler 70 gange 100 centimeter. Hensigten er at præsentere charmen ved Jiangnan-kulturen, kinesiske skrifttegn og gammel poesi for et internationalt publikum.
The Recognition
About the A' Design Award i Jern
Memory of Jiangnan Plakat er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Memory of Jiangnan Plakat forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Memory of Jiangnan Plakat respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Dimensions & Packaging
- 70*100cm
- Tags
- poster，Jiangnan cultural
- Production Technology
- Digital printing
- Design Challenge
- The decomposition and reconstruction of Jiangnan cultural elements
- Research
- "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Inspiration
- "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
- Project Duration
- The project started in April 2021
- Team Members
- YI WU
YANGHUA YAO
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