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Future Man Brand Design by Green Gold

Future Man Brand Design by Green Gold is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Fotografi og Fotomanipulationsdesign Competition Category.


BronzeFotografi· 2022

Future Man Brand Design

by Green Gold

Client: Taiwan Green Gold Homeland Co., Ltd

A' Design Award i Bronze Winner in Fotografi Category

Colors

The Design

About Future Man Brand Design

Greengold undersøger, hvordan futuristiske præsentationer kan forstås gennem farve og tøj. Da produktet hovedsageligt udtrykker hjernens udviklings rolle, overvejes også elementet af astronauter. Tøjstilarter og tilbehør har også lavet en syntese af ovenstående forskning ved at bruge en masse sølv og blåt til visuelt design

The Recognition

About the A' Design Award i Bronze

Future Man Brand Design er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Future Man Brand Design forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Future Man Brand Design tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
GREEN GOLD is a company that serves health and women's fashion. The inspiration for this work is to create a woman who can be sci-fi and smart, using an astronaut-like medium and indescribable wisdom to break away from the image of traditional health products
Dimensions & Packaging
All photos shot on Canon 5D Mark III cameras with 125mm Lenses,
I Post-production the photo on photoshop and Lightroom
Tags
photo, blue, fucture, woman, circle
Production Technology
GREEN GOLD shoot with High-key, combined with monochrome background for lighting effects, and flash for depth of field shooting
Design Challenge
When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression
Research
In order to differentiate the product image from the market, we studied how to use color and clothing to make people understand the futuristic presentation. Since the product mainly expresses the role of brain development, the element of astronauts is also considered. Clothing styles and accessories have also done the above research synthesis
Inspiration
GREEN GOLD use the elements of astronauts, transparent, reflective and colorful luster to depict the image of wisdom and science fiction
Project Duration
2020 April.3 start in Taipei city
2020 April.28 finsh in Taichung city
2020 May.1 display in Twgreengold website
Operation Flow
The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products
Patents
Copyright ©2020 Green Gold
Team Members
Design Director:Che yu Lin
Designer:Zheng Yuan Huang
Photographer:Kai-Chieh Chang
Action photography:Lemonster Lee
Marketing:Yi hung Yang
Gaffer:Cheng Fu Hong
Stylist:Su yu Kuang
Model:Chen Wei
Makeup&Hair artist:Po Tsang Ho
Image Credits
Image #1: Photographer Kai-Chieh Chang,Future man, 2020
Image #2: Photographer Kai-Chieh Chang,Future man, 2020
Image #3: Photographer Kai-Chieh Chang,Future man, 2020
Image #4: Photographer Kai-Chieh Chang,Future man, 2020
Image #5: Photographer Kai-Chieh Chang,Future man, 2020

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