24 Solar Terms Mobil Applikationsillustration by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Mobilteknologi, Applikationer og Software Design Competition Category.
JernMobil· 2022
24 Solar Terms Mobil Applikationsillustration
by Baidu Meux
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
A' Design Award i Jern Winner in Mobil Category
- 12,068
- Verified Award Winner
- Verify Award Status for #133667
The Design
About 24 Solar Terms Mobil Applikationsillustration
24 Solar Terms er en serie af dynamiske illustrationer skabt til en mobil søgeapplikation. De 24 solartermer inddeler året i perioder af næsten samme længde og har i århundreder styret landbrug og dagligliv i Kina. Illustrationerne anvender traditionelle kinesiske malemetoder og farver til at vise årstider, temperatur, vejr og levende natur. Brugerne når frem til siderne ved at søge på navnet på en solarterm eller et relateret nøgleord. En samlet sektion nederst på hver side linker til videoer, nyheder og encyklopædiopslag. Illustrationerne tilpasser sig alle mobile skærmstørrelser.
The Recognition
About the A' Design Award i Jern
24 Solar Terms Mobil Applikationsillustration er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. 24 Solar Terms Mobil Applikationsillustration forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. 24 Solar Terms Mobil Applikationsillustration respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
- Dimensions & Packaging
- Dynamic 24 can be adapted to all sizes of mobile screens and works well
- Tags
- Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
- Production Technology
- Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
- Design Challenge
- Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
- Research
- We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
- Inspiration
- Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
- Project Duration
- October 2021, within the Baidu App side
- Operation Flow
- The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
- Patents
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
- Team Members
- Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
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