Terra Coffee Roasters Branding af Akihito Shimizu

Terra Coffee Roasters Branding af Akihito Shimizu er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Platin i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

PlatinGrafik· 2022

Terra Coffee Roasters Branding

af Akihito Shimizu

Klient: Terra Coffee Roasters

Vinder af A' Design Award i Platin i kategorien Grafik

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Verificeret Prisvinder

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Farver

Designet

Om Terra Coffee Roasters Branding

Det buede logodesign, tematiseret omkring aromaen der strømmer fra produktionsmiljøet hvor kaffebønnerne dyrkes, udtrykker visuelt en naturlig kaffeoplevelse af høj kvalitet. Hver brandetiket indeholder en collage af lokale fotografier, der forbinder producenternes ansigter med deres oprindelse, miljø og forbrugere, sammen med grafik der fremkalder smagsprofilen. Dette formidler den unikke charme ved de forskellige kaffesorter produceret i hver region.

Anerkendelsen

Om A' Design Award i Platin

Terra Coffee Roasters Branding er vinder af A' Design Award i Platin, en overordentlig prestigefyldt anerkendelse, der tildeles virkelig enestående, elegante og storslåede designs. Platinvinderne er skaberværkets vidundere, vidnesbyrd om grænserne for intellektuel kreativitet, og de viser deres designeres uovertrufne professionalisme og geni. Disse designs forventes at være de mest ansete værker, der definerer en æras æstetik, bidrager til samfundets trivsel og flytter grænserne for kunst, videnskab, design og teknologi. Terra Coffee Roasters Branding udviser et transcendent niveau af fortræffelighed og gør uden tvivl verden til et bedre sted med sine fordelagtige og værdifulde egenskaber. Terra Coffee Roasters Branding er et værk, der har vundet A' Design Award i Platin, og som vækker længsler, inspirerer, begejstrer, glæder og skaber stor glæde.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Dimensioner & Emballage: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Tags: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Produktionsteknologi: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Designudfordring: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Forskning: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspiration: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Projektvarighed: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Driftsflow: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Teammedlemmer: Kiyoshi Uehara
Akihito Shimizu
Billedkreditering: Photography : Yuma Gamae(Package,PR Tools)