Vessi Animation Produktanimation af Mateus Morgan

Vessi Animation Produktanimation af Mateus Morgan er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Sølv i konkurrencekategorien Film, Video og Animationsdesign.

SølvFilm· 2022

Vessi Animation Produktanimation

af Mateus Morgan

Klient: Morgan Studio

Vinder af A' Design Award i Sølv i kategorien Film

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Designet

Om Vessi Animation Produktanimation

Vessi Animation er en reklameanimation skabt til en støvle. Animationen præsenterer produktet gennem naturlige visuelle elementer, der forbinder fodtøjet med kundens livsstil. Vand relaterer til støvlens egenskaber, mens skyer antyder lethed. Støvlen blev modelleret med hard surface-teknikker i 3ds Max ved brug af fotografier som reference, og lædertexturer blev påført. Rendering blev udført med Redshift og simuleringer med Houdini. Animationen blev brugt på produktets hjemmeside og på sociale medier uden forklarende tekst.

Anerkendelsen

Om A' Design Award i Sølv

Vessi Animation Produktanimation er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Vessi Animation Produktanimation forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Vessi Animation Produktanimation er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Dimensioner & Emballage: 1920X1080
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Produktionsteknologi: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Designudfordring: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Forskning: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Projektvarighed: It toke around 2 months to finish
Driftsflow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Teammedlemmer: Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan