Stories of Communication Brand Identitetsdesign af Mengyi Xie er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

BronzeGrafik· 2022

Stories of Communication Brand Identitetsdesign

af Mengyi Xie

Klient: School of Communication, East China Normal University

Vinder af A' Design Award i Bronze i kategorien Grafik

10,597

Verificeret Prisvinder

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Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Stories of Communication Brand Identitetsdesign

Stories of Communication er et visuelt identitetsdesign skabt til femtenårsjubilæet for et universitets kommunikationsskole. Hovedlogoet er en geometrisk grafik baseret på tallet 15. Ud fra hovedlogoet blev der udviklet en familie på 100 underlogoer. Hvert underlogo præsenterer en historie, opfindelse eller et initiativ fra kommunikationens historie, fra knudede snore brugt i forhistorisk tid til den første avis og internettet. Underlogoerne er arrangeret i kronologisk rækkefølge og anvendt på plakater, invitationer, pjecer, skilte til eventet og souvenirs.

Anerkendelsen

Om A' Design Award i Bronze

Stories of Communication Brand Identitetsdesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Stories of Communication Brand Identitetsdesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Stories of Communication Brand Identitetsdesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensioner & Emballage: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Produktionsteknologi: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Designudfordring: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Forskning: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Projektvarighed: The project was in Shanghai.
Driftsflow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Teammedlemmer: Mengyi Xie