Coway Kundeoplevelsescenter af IQI Concept er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Indretning og Udstillingsdesign.
BronzeIndretning· 2022
Coway Kundeoplevelsescenter
af IQI Concept
Klient: IQI Concept
Vinder af A' Design Award i Bronze i kategorien Indretning
Verificeret Prisvinder
Verificer Prisstatus for #136737Designet
Om Coway Kundeoplevelsescenter
Coway Experience Centre er et kundeoplevelsescenter i Kuala Lumpur, Malaysia. Det 2210 kvadratfod store rum præsenterer produkter og tjenester til rent vand og ren luft, kvalitetssøvn og badeværelseshygiejne. Centret er opdelt i fem områder: Brand Heritage, Water Care, Air Care, Living Care og Service Care. Berøringsskærmsprojektorer, fleksible elektroniske enheder og tv-skærme gør det nemt at opdatere det viste indhold. Farverne hvid, blå og sort samt buede linjer i træ og hvide finish minder om vand og luft. En vandfiltreringsstation danner det centrale fokuspunkt i Water Care-området.
Anerkendelsen
Om A' Design Award i Bronze
Coway Kundeoplevelsescenter er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Coway Kundeoplevelsescenter forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Coway Kundeoplevelsescenter tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
- Dimensioner & Emballage
- 2210 sqft
- Tags
- experience centre, curves, nature, clean, commercial space, digital
- Produktionsteknologi
- The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
- Designudfordring
- The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
- Forskning
- The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.
We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre - Inspiration
- The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
- Projektvarighed
- Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
- Driftsflow
- Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
- Teammedlemmer
- Yie Yee Wong
Alice Dinh
Wei Ling Yee - Billedkreditering
- Photographer: David Yeow
Sponsoreret
Udforsk Udover Designers.org
Opdag produkter, tjenester og muligheder fra vores annoncepartnere.
Mere at Udforske
Relaterede Design
Udforsk flere prisvindende design fra samme kategori, udvalgt efter fortjeneste.
