Type Specimen Alskar Skrifttype by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
SølvGrafik· 2022
Type Specimen Alskar Skrifttype
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award i Sølv Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #137088
The Design
About Type Specimen Alskar Skrifttype
Alskar sans er en elegant moderne bred sans serif skrifttype med stærke stilistiske geometriske autentiske kontraster, der trækker på æstetikken og repræsenterer den skiftende moderne æstetik. Typeeksemplaret blev trykt som en avis A2 (foldet og sendt som A4) og præsenterer skrifttypen med en moderne følelse og oplevelse.
The Recognition
About the A' Design Award i Sølv
Type Specimen Alskar Skrifttype er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Type Specimen Alskar Skrifttype forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Type Specimen Alskar Skrifttype er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
- Dimensions & Packaging
- The project was designed in A2 spreads, folded to A4
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The final specimen was printed on newspaper stock in CMYK
- Design Challenge
- The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
- Research
- We researched the Brutalist movement in both architectural and visual arts.
- Inspiration
- The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
- Project Duration
- The type face was developed from September 2021 and release January 2022.
- Operation Flow
- The specimen was sent to existing and potential design customers.
- Team Members
- Paul Henry robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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