Uncontrolled Love Ukontrolleret Kærlighed by Ziyue Hu

Uncontrolled Love Ukontrolleret Kærlighed by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Film, Video og Animationsdesign Competition Category.

JernFilm· 2022

Uncontrolled Love Ukontrolleret Kærlighed

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

A' Design Award i Jern Winner in Film Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Uncontrolled Love Ukontrolleret Kærlighed

Ukontrolleret Kærlighed er et kommunikationsprojekt for en offentlig udstilling mod vold i hjemmet. Projektet omfatter en hjemmeside, plakater og en animeret video. Udstillingen præsenterer de negative konsekvenser af vold i hjemmet på børn gennem virkelige begivenheder og kunstværker. Besøgende vises, hvordan en sådan behandling kan skade børns fysiske og mentale sundhed. Dybe farver og en omhyggeligt udviklet maleristil blev valgt for at gøre budskabet direkte og engagerende. Målet er at hjælpe forældre med at genkende skadelige måder at opdrage børn på.

The Recognition

About the A' Design Award i Jern

Uncontrolled Love Ukontrolleret Kærlighed er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Uncontrolled Love Ukontrolleret Kærlighed forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Uncontrolled Love Ukontrolleret Kærlighed respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo