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Kaif Burger Restaurantindretning by Valeriy Lizunov

Kaif Burger Restaurantindretning by Valeriy Lizunov is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Indretning og Udstillingsdesign Competition Category.


BronzeIndretning· 2022

Kaif Burger Restaurantindretning

by Valeriy Lizunov

Client: Morgenstern

A' Design Award i Bronze Winner in Indretning Category

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The Design

About Kaif Burger Restaurantindretning

Kaif Burger er en burgerrestaurant beliggende i stueetagen af en historisk bygning i det centrale Moskva. Spiseområdet dækker 60 kvadratmeter, og loftshøjden er 4 meter. Gigantiske digitale skærme med et samlet areal på 20 kvadratmeter viser menuen og musikvideoer. En deformeret metaldisk fastspændt med stropper udgør hovedkunstobjektet. En en-million-dollar-seddel er printet på væggen med en 3D-printer, og en stor kunstinstallation af tyggegummi i rustfrit stål understøtter kunsttemaet. Gulvet er belagt med grå og hvide terrazzofliser.

The Recognition

About the A' Design Award i Bronze

Kaif Burger Restaurantindretning er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Kaif Burger Restaurantindretning forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Kaif Burger Restaurantindretning tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The interior of Kaif Burger indulges quests into the provocative world of Morgenstern music. Giant digital screens display not only current menu but also the crops of his musical videos. The sense of grotesque is also can be found in art-objects. One million dollar bill with the portrait of rapper is printed on the wall with 3D printer, deformed metal counter strapped with sling belts looks like it is suffering under invisible pressure. The art theme is supported by a large piece of stainless steel - bubble gum installation.
Dimensions & Packaging
Deformed metal counter is 6775*900*950h. The total space of the dining area is 60 sq.m. Ceiling height is 4 meters. The total square of digital displays is 20 sq.m.
Tags
Burger, Morgenshtern, Rap, Music, Steel, Shoking, Art elements
Production Technology
The floor is paved with gray and white terrazzo tiles, but instead of the classic patterns there are the logo and the inscription One Million Burgers depicted on the floor. On the minimalistic concrete walls there are installations and paintings of contemporary artists. The main feature of the design is a deformed metal counter strapped with sling belts. All pieces of furniture here are made-to-order including the concrete sink.
Design Challenge
The space of the burger joint is limited, only 60 square meters for visitors, so the architects used every centimeter of interior (they also organised the loft for cooking area). The main art object is deformed metal counter. The architects found the way how to give an appropriate form for the steel.
Research
The space inside is designed in the mix of contemporary and street art. First of all, the architects tried to analyse the creativity of popular Russian rap artist Morgenstern and convey his message into the interior. The art objects including deformed metal counter, large stainless steel bubble gum installation or huge dollar bill reflect the idea of grotesque. For crowded burger joint the architects provided separated doors and special seating area. The tables resembling a bar counter on two legs are surrounded by black minimalistic leather benches.
Inspiration
The architects from Archpoint bureau created Kaif Burger as the first flagship site of the new burger joint chain for famous Russian rap artist Morgenstern. In design the architects followed his provocative behaviour. As the result, they have found a daring combination of luxury, contemporary art and quality fast food. They decomposed the image of the rapper into atoms and assembled from them a dynamic and fashionable design, aimed not only at the artists fans.
Project Duration
The project was started in June of 2021 and finished in September 2021. Kaif Burger locates in the historical centre of Moscow on the ground floor of historical building on Nikolskaya Street.
The burger joint was highly rated and covered in Russian and international interior media.
Operation Flow
Kaif Burger is a trendy place with dynamic interior that focuses on fast food. The burger joint is supposed to be crowded, that is why the architects provided the distribution of flows via different doors for entrance and exit. The idea of motion is reflected by giant digital screens. The menu and provocative music videos of Morgenstern are being displayed on them.
Patents
Archpoint and Morgenstern
Team Members
Archpoint Bureau - Valery Lizunov - Chief Architect, Ekaterina Ageeva - Designer
Image Credits
#1/Sergey Morgunov
#2/Sergey Morgunov
#3/Sergey Morgunov
#4/Sergey Morgunov
#5/Sergey Morgunov

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