Audemars Piguet Museumsindretning by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 A' Design Award i Guld in Indretning og Udstillingsdesign Competition Category.
GuldIndretning· 2022
Audemars Piguet Museumsindretning
Client: Audemars Piguets
A' Design Award i Guld Winner in Indretning Category
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- Verified Award Winner
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The Design
About Audemars Piguet Museumsindretning
Musée Atelier Audemars Piguet er et museumsinteriør skabt for en schweizisk urproducent. Udstillingen dækker 1.100 kvadratmeter og ligger i Le Brassus, Schweiz, den landsby hvor virksomheden blev grundlagt. Besøgende følger en flydende spiralrute med en velkomponeret fortælling, og hvert kapitel har sit eget designsprog. Skulpturer, automater og kinetiske installationer giver rytme til udstillingen, som visuelt er forbundet med det omgivende landskab. Refleksioner og skygger ændrer sig med tidspunktet på dagen og årstiden.
The Recognition
About the A' Design Award i Guld
Audemars Piguet Museumsindretning er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Audemars Piguet Museumsindretning forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Audemars Piguet Museumsindretning skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimensions & Packaging
- The exhibition area is 1,100 sqm.
- Tags
- Watch, Audemars, Piguets, craftmanship, luxury
- Production Technology
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Design Challenge
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Research
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiration
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Project Duration
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Operation Flow
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Team Members
- Wassim Melki
Sungha Kim - Image Credits
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
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