Gorgeous Frontier Highway Brandidentitet by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
JernGrafik· 2022
Gorgeous Frontier Highway Brandidentitet
by Zhuang Li
Client: China National Highway G331
A' Design Award i Jern Winner in Grafik Category
Verified Award Winner
Verify Award Status for #139017The Design
About Gorgeous Frontier Highway Brandidentitet
Gorgeous Frontier Highway er en brandidentitet skabt til Kinas nationale motorvej G331. Motorvejen løber langs Kinas nordlige grænse og udgør en lang grænseforsvarsvej i provinsen Heilongjiang. Designelementerne er hentet fra geomorfologi, vegetation og selve vejen. En halvcirkel repræsenterer landskabsformen, et blad repræsenterer vegetationen, og en linje repræsenterer motorvejen. Disse elementer er kombineret for at forene naturlig kultur med moderne grafiske former. Identiteten afspejler rutens fire årstider og den livlige lokale kultur.
The Recognition
About the A' Design Award i Jern
Gorgeous Frontier Highway Brandidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Gorgeous Frontier Highway Brandidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Gorgeous Frontier Highway Brandidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
- Inspiration
- The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
- Team Members
- Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
