Abstract Illustrations Abstrakte Illustrationer Branding Design Kit by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
JernGrafik· 2022
Abstract Illustrations Abstrakte Illustrationer Branding Design Kit
Client: TELS Group
A' Design Award i Jern Winner in Grafik Category
Verified Award Winner
Verify Award Status for #139164The Design
About Abstract Illustrations Abstrakte Illustrationer Branding Design Kit
Inspirationen til at skabe unikke illustrationer til det årlige mærkevaresæt var den langsigtede søgen efter en unik abstrakt stil. Vi skabte 10 forskellige formelle kompositioner med dynamiske, kraftfulde linjer i kontrastpaletter. Den største forskel i projektet er skabelsen af brandede konceptuelle illustrationer til alle promo-produkter. Alle illustrationer er håndtegnede i gouache-teknikken. Koloristiske formelle kompositioner i en minimalistisk lineær stil hjælper produkter med at skille sig ud fra en række andre konkurrerende eksempler.
The Recognition
About the A' Design Award i Jern
Abstract Illustrations Abstrakte Illustrationer Branding Design Kit er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Abstract Illustrations Abstrakte Illustrationer Branding Design Kit forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Abstract Illustrations Abstrakte Illustrationer Branding Design Kit respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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