Lavazza Voicy Kaffemaskine by Florian Seidl

Lavazza Voicy Kaffemaskine by Florian Seidl is a highly esteemed winner of the very prestigious 2022 A' Design Award i Platin in Husholdningsapparater Design Competition Category.

PlatinHusholdningsapparat· 2022

Lavazza Voicy Kaffemaskine

by Florian Seidl

Client: Lavazza

A' Design Award i Platin Winner in Husholdningsapparat Category

385,899

Verified Award Winner

Verify Award Status for #139181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lavazza Voicy Kaffemaskine

Voicy er den første espressomaskine med indbygget stemmeassistent. Et smart produkt, der kombinerer kvalitetskaffe med funktioner leveret af Alexa, alt sammen i en veldesignet og innovativ enhed. Brugeren kan interagere gennem brugergrænsefladen, stemmekommandoer eller bruge appen til at tjekke status, forbrug, bestille kaffe og frem for alt lave espresso. Innovation, funktionalitet og æstetik i harmoni for at imødekomme behovene hos brugere, der oplever deres kafferitual på en mere og mere personlig måde.

The Recognition

About the A' Design Award i Platin

Lavazza Voicy Kaffemaskine er vinder af A' Design Award i Platin, en overordentlig prestigefyldt anerkendelse, der tildeles virkelig enestående, elegante og storslåede designs. Platinvinderne er skaberværkets vidundere, vidnesbyrd om grænserne for intellektuel kreativitet, og de viser deres designeres uovertrufne professionalisme og geni. Disse designs forventes at være de mest ansete værker, der definerer en æras æstetik, bidrager til samfundets trivsel og flytter grænserne for kunst, videnskab, design og teknologi. Lavazza Voicy Kaffemaskine udviser et transcendent niveau af fortræffelighed og gør uden tvivl verden til et bedre sted med sine fordelagtige og værdifulde egenskaber. Lavazza Voicy Kaffemaskine er et værk, der har vundet A' Design Award i Platin, og som vækker længsler, inspirerer, begejstrer, glæder og skaber stor glæde.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa - all in a beautiful and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in perfect harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.
Dimensions & Packaging: Dimensions: 157mm / 380mm / 300mm
Weight: 4,5kg
Removable parts are dishwasher safe
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, coffee, espresso, voice assistant, smart, speaker
Production Technology: main shell: plastic (ABS), finishing textured/glossy | water tank: plastic (SAN) | logo: pad printed | drip grid, lever: metal | feet, UI: silicone rubber
speaker: textile mesh cover
Design Challenge: Developing a rich and sensible user experience and integrating the voice assistant properly.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: A unique and easily accessible coffee experience in a compact footprint. The design builds on Lavazza's existing form language and is recognizably Italian in attention to detail, surfacing and CMF. It is characterised by a seamless exterior shell with embossed Lavazza logos on the sides and a prominently placed UI incorporating the voice assistant.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to product launch took about 20 months.
Operation Flow: Voicy is a capsule coffee machine. Insert the capsule on top, place your cup on the grid and make espresso. The UI arranges the selections in two groups: coffee preparation at the bottom and voice assistant controls at the top. Size and temperature of coffee preparations can be personalized and required service is indicated in the centre. The cup rest can be adjusted easily, placing smaller cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The transparent water tank in the back is easily accessible and removable parts are dishwasher safe.
Patents: Design patent/registered design
Team Members: Florian Seidl
Angelica Rella
Image Credits: Lavazza