Multivision Porsche Shanghai Fotografisk kunstværk by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Fotografi og Fotomanipulationsdesign Competition Category.
SølvFotografi· 2022
Multivision Porsche Shanghai Fotografisk kunstværk
Client: Porsche China
A' Design Award i Sølv Winner in Fotografi Category
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- Verified Award Winner
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The Design
About Multivision Porsche Shanghai Fotografisk kunstværk
Multivision Porsche Shanghai er en serie af fotografiske kunstværker skabt for Porsche China. Hvert billede kombinerer tre fotografier i én ramme gennem multieksponering. Serien viser Shanghais forskellige ansigter, fra traditionelle kinesiske kvarterer og arkitekturen i den tidligere franske koncession til moderne bygninger af glas og stål. En sportsvogn optræder på hvert billede og forbliver genkendelig på trods af de lagdelte omgivelser. Billederne er skabt med digital fotografi og fremstilles som fine-art-tryk monteret på aluminiumskompositpaneler i begrænsede oplag.
The Recognition
About the A' Design Award i Sølv
Multivision Porsche Shanghai Fotografisk kunstværk er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Multivision Porsche Shanghai Fotografisk kunstværk forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Multivision Porsche Shanghai Fotografisk kunstværk er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture. - Dimensions & Packaging
- Different Artworks in different sizes, all in limited editions
- Tags
- Shanghai, China, Porsche, multiple exposure, photography
- Production Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Design Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche. - Project Duration
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Operation Flow
- 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production - Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- David Schütte
Claire Bayrasy. - Image Credits
- Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy
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