Khedr El Attar Brandidentitet by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
JernGrafik· 2022
Khedr El Attar Brandidentitet
Client: Khedr el Attar
A' Design Award i Jern Winner in Grafik Category
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- Verified Award Winner
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The Design
About Khedr El Attar Brandidentitet
Khedr El Attar er en brandidentitet skabt til en forhandler af økologiske og rå produkter, grundlagt i Kairo i 1945. Projektet kombinerer en brandstrategi med et visuelt system, der afspejler brandets nye positionering. Identiteten fastholder Khedr El Attars status som en kilde til økologiske og rå varer. Det visuelle system organiserer virksomheden i tre hovedkategorier: økologisk medicin, rå skønhedsprodukter og kulinariske produkter. Emballagedesign og brandguidelines fuldender systemet og forener handlens gamle ethos med en moderne præsentation.
The Recognition
About the A' Design Award i Jern
Khedr El Attar Brandidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Khedr El Attar Brandidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Khedr El Attar Brandidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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