Joy of Playing Brand Identitet af Squared er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

BronzeGrafik· 2022

Joy of Playing Brand Identitet

af Squared

Klient: Balin

Vinder af A' Design Award i Bronze i kategorien Grafik

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Farver

Designet

Om Joy of Playing Brand Identitet

Legens Glæde er en brandidentitet skabt til Balin, en virksomhed, der fremstiller legetøj til børn. Identiteten omfatter logoet, brandingelementer, emballage samt farverne og formerne på legetøjet og figurerne. Det visuelle sprog er minimalistisk med enkle former, en reduceret farvepalet og akvarelillustrationer. Hver legetøjsfigur har et navn og en historie, hvilket hjælper børn med at skabe en følelsesmæssig forbindelse. Udvalgte materialer inkluderer træ, krydsfiner, papir, økologisk bomuld samt vand- og plantebaserede malinger.

Anerkendelsen

Om A' Design Award i Bronze

Joy of Playing Brand Identitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Joy of Playing Brand Identitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Joy of Playing Brand Identitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Produktionsteknologi: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Designudfordring: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Forskning: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Projektvarighed: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Driftsflow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Teammedlemmer: Creative Director - Yana Okoliyska