Biblioteche di Roma Brandidentitet af Ragu Communication er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Guld i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
GuldGrafik· 2022
Biblioteche di Roma Brandidentitet
Klient: Sistema Biblioteche di Roma
Vinder af A' Design Award i Guld i kategorien Grafik
Verificeret Prisvinder
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Om Biblioteche di Roma Brandidentitet
Biblioteche di Roma er en brandidentitet skabt til det offentlige biblioteksnetværk i byen Rom. Identiteten markerer bibliotekssystemets femogtyvende jubilæum og har til formål at udtrykke innovation og tilgængelighed. Det historiske logo viste en lukket bog, der lå på siden. Det nye symbol viser en åben bog, som også kan læses som det første bogstav i navnet. Det grafiske tegn er rent og enkelt. Identiteten anvendes på papirvaresystemet, digitale kontaktpunkter, reklame, udendørsmedier og skiltning.
Anerkendelsen
Om A' Design Award i Guld
Biblioteche di Roma Brandidentitet er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Biblioteche di Roma Brandidentitet forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Biblioteche di Roma Brandidentitet skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensioner & Emballage
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Produktionsteknologi
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Designudfordring
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Projektvarighed
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Driftsflow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patenter
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Teammedlemmer
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Billedkreditering
- Ragu Communication
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