Whitelier Hanam Bageri by Seuk Hoon Kim is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Indretning og Udstillingsdesign Competition Category.

JernIndretning· 2023

Whitelier Hanam Bageri

by Seuk Hoon Kim

Client: Studio Eccentric Co., Ltd.

A' Design Award i Jern Winner in Indretning Category

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Verified Award Winner
Verify Award Status for #141682

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Whitelier Hanam Bageri

Sydkoreas eksklusive boutique-bageri, Whitelier, åbnede sin femte flagskibsbutik i Misa-distriktet i Gyeonggido, Sydkorea. Formålet med dette projekt var at designe et bageri med en sal til salgsudstilling og et fuldt udstyret bagekøkken til fremstilling af hvidt brød. Det overordnede design var nødvendigt for at opfylde brandets mærkeidentitet, Whitelier, som var det sammensatte ord for "White" og "Atelier"; betyder hvid workshop med bagning af premium brød. Sofistikeret krum facade og leddelte brødudstillingshylder er designet til at understrege ideen.

The Recognition

About the A' Design Award i Jern

Whitelier Hanam Bageri er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Whitelier Hanam Bageri forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Whitelier Hanam Bageri respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Dimensions & Packaging: Width 11,180mm x Depth 6,070mm x Height 4,900mm
Tags: white, bakery, display, modern, minimal, bread, articulated
Production Technology: The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Design Challenge: Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Research: For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Inspiration: As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Project Duration: The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Operation Flow: Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Team Members: Seuk Hoon Kim
Image Credits: All images : Photographer Studio Eccentric, 2021