Ecovacs Indretning af butik med detailsalg by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Indretning og Udstillingsdesign Competition Category.
JernIndretning· 2023
Ecovacs Indretning af butik med detailsalg
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: ECOVACS SI Design
A' Design Award i Jern Winner in Indretning Category
Verified Award Winner
Verify Award Status for #142308The Design
About Ecovacs Indretning af butik med detailsalg
Book Text: Ecovacs er en butiksindretning designet til intelligente robotprodukter og dækker et areal på 150 kvadratmeter. Butikken præsenterer temaet en bedre måde at leve på gennem hjemmescenarier, hvor teknologi og dagligdagen smelter sammen. Gradientblå dominerer hovedrummet, suppleret af varmt træmønster og sølvgrå udstillingsreoler med en metallisk tekstur. Runde former hentet fra brandets logo og produkterne anvendes som visuelt sprog. En planlagt rute guider besøgende gennem demonstrations-, salgs-, oplevelses- og scenarieområder. Butikken åbnede i Kina i 2022.
The Recognition
About the A' Design Award i Jern
Ecovacs Indretning af butik med detailsalg er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Ecovacs Indretning af butik med detailsalg forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Ecovacs Indretning af butik med detailsalg respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
- Dimensions & Packaging
- 150㎡
- Tags
- New retail model,Immersive experience,Future home scenarios,robots; Humanistic
- Production Technology
- 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers. - Design Challenge
- This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
- Research
- As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
- Inspiration
- Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
- Project Duration
- The project began in January 2022 and was launched in China in June 2022.
- Operation Flow
- Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases. - Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang
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