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In Chali Fordybende Interaktiv Udstilling by Leung MukChi

In Chali Fordybende Interaktiv Udstilling by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Event og Begivenheder Design Competition Category.


JernEvent· 2023

In Chali Fordybende Interaktiv Udstilling

by Leung MukChi

Client: Shenzhen Endess3 Culture Communication Co., Ltd

A' Design Award i Jern Winner in Event Category

26,895

Verified Award Winner

Verify Award Status for #142353

Colors

The Design

About In Chali Fordybende Interaktiv Udstilling

In Chali er en fordybende interaktiv udstilling skabt for tedrikke-mærket Chali. Udstillingen tager udgangspunkt i te som tema og præsenterer kinesiske bjerge, floder, planter og teblade gennem digital projektion og berøringsfølsomme installationer. Besøgende bevæger sig gennem rummet og oplever landskabet på en fordybende måde. Et duftsystem frigiver duften af te, så udstillingen opleves gennem syn, lyd og lugtesans. Designet forener tekultur, visuel kunst og brandkonceptet i én sammenhængende rejse.

The Recognition

About the A' Design Award i Jern

In Chali Fordybende Interaktiv Udstilling er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. In Chali Fordybende Interaktiv Udstilling forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. In Chali Fordybende Interaktiv Udstilling respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
Tags
Digital media art, Projection mapping, Motion design, Somatosensory interaction.
Research
The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
Inspiration
With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
Project Duration
May 20, 2021 at K11 in Guangzhou, Guangdong, China

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