Lucky Tiger Welcomes New Year Illustration by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Illustration by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

JernGrafik· 2023

Lucky Tiger Welcomes New Year Illustration

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

A' Design Award i Jern Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Lucky Tiger Welcomes New Year Illustration

Lucky Tiger Welcomes New Year kombinerer stjernetegn med traditionelle kinesiske papirudskårne elementer, hvilket får designet til at se ud fra en vinduesramme, mens lovende dyr ruller guldmønter udenfor, som om de bringer rigdom. Den overordnede brug af forårslignende farver, at opgive den traditionelle røde farve og tilføje en masse blomster og planter, fordi udtalen af blomster og formue er ens (i kinesisk-talende områder), ser det ud til, at dette år har held og lykke for formue.

The Recognition

About the A' Design Award i Jern

Lucky Tiger Welcomes New Year Illustration er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Lucky Tiger Welcomes New Year Illustration forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Lucky Tiger Welcomes New Year Illustration respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.