Lion King Udstillingshal by Zhuyuan Cai is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Indretning og Udstillingsdesign Competition Category.

SølvIndretning· 2023

Lion King Udstillingshal

by Zhuyuan Cai

Client: Bosi-tao Design (btd Design) Co., Ltd

A' Design Award i Sølv Winner in Indretning Category

16,137
Verified Award Winner
Verify Award Status for #144074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lion King Udstillingshal

Lion King er en udstillingshal designet til det internationale hovedkvarter for en producent af keramiske fliser i Foshan Ceramics Headquarters Base. Rummet er formet omkring mekanisk æstetik og industrialderens tema og præsenterer idéen om en fremtidig intelligent automatiseret fabrik. Rustfrit stål, metallisk maling, glas og aluminiumsfiner udgør hovedmaterialerne. Der udstilles indvendige vægfliser med målene 400 gange 1200 gange 9 millimeter. En ny detailhandelsstrategi for cirkulation er integreret, så produktudstilling og kommerciel oplevelse kombineres i ét miljø.

The Recognition

About the A' Design Award i Sølv

Lion King Udstillingshal er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Lion King Udstillingshal forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Lion King Udstillingshal er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Lion King International Headquarters exhibition hall is located in the Foshan Ceramics Headquarters Base. Based on the precise positioning of Lion King International's oem model, the designers take the future and industrial age as the main purpose to shape the interesting space of its mechanical aesthetics, create an exhibition hall environment, integrate the flow strategy of new retail, and intend to break the single business boundary to redefine the concept of the "future factory".
Dimensions & Packaging: The product is interior wall tiles (size): 400*1200*9mm
Tags: Traditional Pioneer, Brand, Product, Service, Manufacturing
Production Technology: The Lion King project is mainly positioned for OEM processing. The designers design with the future intelligent automated factory as the carrier. The main materials are based on the sense of technology, mainly stainless steel, metallic paint, glass and aluminum veneer.
Design Challenge: The Lion King project is headquartered in Jinbo, Shandong. The concept is relatively traditional. How to persuade customers to break the single boundary from traditional concepts to redefine the concept of "Future Factory".
Research: The designer shape the interesting space of its mechanical aesthetics with the future and industrial age as the main purpose, create an exhibition hall environment, integrate the traffic strategy of new retail, and intend to break the single business format boundary, so as to redefine the concept of 'Future Factory' and promote the new generation of consumers The author interprets the spirit of exploration and the new concept of creation in the core of the Lion King international brand.
Inspiration: Sensitivity allows people to quickly adjust their views in the experience, and no longer look at everything with their inherent thinking. From handmade pottery to industrialized production, the building pottery industry has experienced revolutions. With the rise of the new experience economy, experience-driven consumption has become a common consensus. From the past to the present, standardization and industrialization are the keys to the production of benchmark products.
Project Duration: The project started in April 2020 in Torino and finished in August 2020 in Rimini, and was exhibited in Salone del Mobile in April 2020.
Operation Flow: Design communication, concept proposal, design strategy, scheme refinement, construction drawing refinement, site tracking, project presentation.
Image Credits: Photo: Huimin Lin & Lieping Tang, 2021