Changsha Fundoland Underholdningskompleks by Xiang Li

Sølv Indretning · 2023

Changsha Fundoland Underholdningskompleks

by Xiang Li

A' Design Award i Sølv 2023 in Indretning
CLIENT: X+Living
Estimated Number of Design Views: 25,238
Verification code D5F0C52364 · Verify this award

Visit Site View at A' Design Award Press Release

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About Changsha Fundoland Underholdningskompleks

Changsha Fundoland er et underholdningskompleks beliggende i Changsha, Kina. Interiøret dækker over 4.500 kvadratmeter og rummer mere end ti underholdningszoner, herunder restauranter, en pub, et livemusiksted, en bowlingbane og karaokerum. En 60 meter lang korridor formet som en tunnel udgør hovedruten og undgår bygningens faste søjler. Underholdningsområderne er placeret på begge sider af korridoren for at forbedre tilgængeligheden og opmuntre til udforskning. Tog- og vognmotiver leder de besøgende gennem rummet og understøtter en fordybende fortælling.

About the A' Design Award i Sølv

Changsha Fundoland Underholdningskompleks er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Changsha Fundoland Underholdningskompleks forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Changsha Fundoland Underholdningskompleks er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Press Kit

Unique Properties: It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
Dimensions & Packaging: The project area of this project is 5000 square meters.
Tags: Entertainment Center, Interior Design, Xiang Li, xliving, China
Production Technology: In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
Design Challenge: The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
Research: The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
Inspiration: In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
Project Duration: The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
Operation Flow: Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
Image Credits: SFAP