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Bannou Regnfrakke by Bywater Goodie Inc.

Bannou Regnfrakke by Bywater Goodie Inc. is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Mode-, Beklædnings- og Tøjdesign Competition Category.


SølvMode· 2023

Bannou Regnfrakke

by Bywater Goodie Inc.

Client: Bywater

A' Design Award i Sølv Winner in Mode Category

Colors

The Design

About Bannou Regnfrakke

Den alsidige frakke til al slags vejr er et designmesterværk, der perfekt balancerer funktionalitet og stil. Den kan prale af imponerende egenskaber som vandtæthed, åndbarhed og vindtætte egenskaber, hvilket gør den velegnet til alle vejrforhold. Brugen af ​​materialer af høj kvalitet giver den en luksuriøs tekstur, der er perfekt til formelle begivenheder, men den kan også pyntes til et afslappet look ved at tilføje eller fjerne den aftagelige hætte. Den traditionelle silhuet med moderne accenter er et tidløst design, der kan bæres i alle omgivelser, inklusive erhvervslivet.

The Recognition

About the A' Design Award i Sølv

Bannou Regnfrakke er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Bannou Regnfrakke forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Bannou Regnfrakke er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The name of the coat "Bannou" means versatility in Japanese. The concept of "a raincoat to be worn on a 'Harenohi'" has 2 meanings. The first is "a raincoat to be worn on "sunny days (harenohi)", which can be used as a normal coat without getting stuffy on sunny days. The second is "a raincoat to be worn on "special occasions (Harenohi)". It is made of high-grade materials and has a formal silhouette so that it can be worn on special occasions.
Dimensions & Packaging
Size:M,L,XL / Color:Black,Navy,Beige / Water Pressure Resistance:20,000 mm / Moisture Permeability:8,000 g/m2/24hr
Tags
Coat, Raincoat, Macintosh, Balmacaan Coat, Waterproof Coat
Production Technology
Our goal was to create this coat that could be worn over a suit as a normal coat (not recognizable as a raincoat). Therefore, we chose a fabric with high moisture permeability (8,000g/m2/24hr) and water pressure resistance (20,000mm), while focusing on the texture of the material. The zipper is a concealed type, and the hood is removable for formal use. To prevent the zipper from being seen, the front portion and the joint with the hood are ingeniously designed.
Design Challenge
The structure of the detachable hood is designed to hide the zipper at the joint of the hood. The thickness of the overlapping fabrics made sewing difficult, and the structure was changed many times before reaching the present structure.
By making the hood detachable, it can be worn on formal occasions, and by completely concealing the zipper at the joint, it can be worn with the collar up.
The zipper would look casual if it were visible. We have made it so that the zipper is not visible even when worn unbuttoned.
Research
We have confirmed there are several raincoats on the market with a similar concept, but they have visible zippers (or were never intended to be hidden in the first place), the hood is not removable, and the texture of the material is very nylon-like, which we feel does not completely hide the fact that it is a raincoat we feel they do not completely hide the fact that it is a raincoat. This item differs from these in that the material texture, silhouette, and details (such as the zipper being concealed) are carefully selected to make it look like an ordinary coat from the outside.
Inspiration
The two conditions for wearing a raincoat are 1) It is raining and 2) You have a raincoat at that time, but since 2) You have a raincoat at that time cannot be satisfied, we thought there would be few opportunities to wear a raincoat. Therefore, we thought if we could wear it on usually without getting steamed up, it would be convenient when it comes time to wear a raincoat. An outdoor jacket would satisfy the requirement, but there are not many stylish and formal types on the market.
Project Duration
Development period:October 2020-June 2021
Launch:July 2021
Operation Flow
Water pressure resistance & moisture-wicking fabric, Detachable hood, waterproof seals, waterproof zippers
Patents
Bywater is regostered trademark(JAPAN) of GOODIE Inc.
Copyrights belong to GOODIE Inc.
Team Members
Hideyuki Kishihara
Image Credits
Photo:Shohei Yoshida
Video:Ion Yamazaki
Model:Riley Eusden

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