Beijing Happy Valley Illustrationsserie by Wu Yao

Beijing Happy Valley Illustrationsserie by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award i Guld in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

GuldGrafik· 2023

Beijing Happy Valley Illustrationsserie

by Wu Yao

Client: Lichexg Technology

A' Design Award i Guld Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About Beijing Happy Valley Illustrationsserie

De to illustrationer forsøger at kombinere flere stilarter såsom New Chinese style og Pop. Projektet har for mange elementer, og designere håber at kunne placere disse elementer på en fornuftig og harmonisk måde i det samme visuelle system. Den anden designstil er dristigere med en mere levende farvekontrast ud over at sikre fuldstændigheden af billedet, hvilket giver folk større visuel effekt. Designere gjorde mange forsøg på at visualisere og omforme de to klassiske mytologiske historier om Qi Tian Da Sheng og Nezha Naohai og integrere dem sammen.

The Recognition

About the A' Design Award i Guld

Beijing Happy Valley Illustrationsserie er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Beijing Happy Valley Illustrationsserie forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Beijing Happy Valley Illustrationsserie skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The two illustrations combine the new national style pop style and other styles and also visually subvert and reshape the traditional Qitian Great Sage and Nezha Naohai two classic fairy tales Because this project seems to me to have too many elements we hope to put these elements in the same visual system reasonably and harmoniously and we have made many attempts
Tags: Illustration design,Beijing ,Happy Valley ,Wuyao,harmonious
Production Technology: Three different pictures are presented in one picture and the three pictures are linked together The overall color of the picture is harmonious
Design Challenge: How to put the three pictures together harmoniously
Research: First of all I would like to thank Licheng Technology for its kind invitation which gives our studio the opportunity to participate in such an imaginative project At first when I saw their stage show plan I was immediately moved by their invitation Since then we have spent nearly two months to complete and polish this visual solution
Inspiration: This is an imaginative project The fusion of different styles will bring visual impact to people The color contrast will be more distinct on the basis of ensuring the integrity of the picture so that all elements have their own characteristics and are displayed in a picture in harmony
Project Duration: The project will start in Beijing in August 2022 and be completed in Beijing in October 2022
Operation Flow: The newly designed scene of light and shadow dance beauty story integrates the world's top technical means and equipment Create an all-round and immersive audio-visual feast for the audience and experience the wonderful experience of fantasy magic and fantasy in Beijing Happy Valley
Team Members: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer:boxing Xie
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
Graphic designer:zhen Tan