ReForm Plastic Brandidentitetsdesign by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
BronzeGrafik· 2024
ReForm Plastic Brandidentitetsdesign
by Giang Nguyen
Client: ReForm Plastic
A' Design Award i Bronze Winner in Grafik Category
Verified Award Winner
Verify Award Status for #147036The Design
About ReForm Plastic Brandidentitetsdesign
ReForm Plastic er en socialt bevidst virksomhed med hovedsæde i Vietnam, der er forpligtet til at håndtere problemet med plastikaffald, forbedre trivslen for uformelle affaldsarbejdere og fremme en cirkulær økonomi gennem produktion af møbler og plader fremstillet af genanvendt plastikaffald. Den karakteristiske overfladestruktur på ReForm Plastic-plader er omhyggeligt integreret i brandidentiteten. Efterhånden som virksomheden fortsætter med at fremstille nye plader, vokser og udvikler dens bibliotek af brandressourcer sig, hvilket genererer en dynamisk og samlet kollektion af designmaterialer til kreative projekter.
The Recognition
About the A' Design Award i Bronze
ReForm Plastic Brandidentitetsdesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. ReForm Plastic Brandidentitetsdesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. ReForm Plastic Brandidentitetsdesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
- Tags
- plastic waste, brand identity, social impact, recycled, furnitures
- Design Challenge
- The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
- Inspiration
- The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
- Project Duration
- The project was started in July 2021 and finished in October 2021.
- Team Members
- Giang Nguyen
- Image Credits
- Hieu Nguyen
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