Eastern Seawall Skiltesystem by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
SølvGrafik· 2023
Eastern Seawall Skiltesystem
by Yi Zhang
Client: Water Authority of Shenzhen Municipality
A' Design Award i Sølv Winner in Grafik Category
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- Verified Award Winner
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The Design
About Eastern Seawall Skiltesystem
Eastern Seawall er et skiltesystem designet til en kystpromenade på Dapeng-halvøen i Shenzhen, Kina. Seks separate sektioner langs en 32 kilometer lang kystlinje er forbundet af ét samlet visuelt sprog. Skilte, oversigtskort og økologiske introduktioner er placeret langs veje og indgange. Pile formet efter tidevandets strømning giver tydelig vejledning. Skiltene er fremstillet af korrosionsbestandigt merbau-hårdttræ med et skelet af krydsafstivet stål. Modulære strukturer muliggør fleksibel montering på diger, trapper, skråninger og rev og reducerer vindbelastningen i et salt og fugtigt klima.
The Recognition
About the A' Design Award i Sølv
Eastern Seawall Skiltesystem er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Eastern Seawall Skiltesystem forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Eastern Seawall Skiltesystem er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality.
While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues. - Dimensions & Packaging
- 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood
10mm Steel Skeleton of Cross Bracing - Tags
- Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
- Production Technology
- Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
- Design Challenge
- The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
- Research
- Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection.
The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade. - Inspiration
- Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function.
Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site. - Project Duration
- Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
- Operation Flow
- Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
- Team Members
- Zhang Yi（creative director）
Wen Yuehua（project manager）
Yan Meiying（designer）
Wu Siying（designer）
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