Wonderland Fruit Emballageillustration by Chia-Liang Lin

Wonderland Fruit Emballageillustration by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

BronzeGrafik· 2023

Wonderland Fruit Emballageillustration

by Chia-Liang Lin

Client: Huzhou University

A' Design Award i Bronze Winner in Grafik Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Emballageillustration

Wonderland Fruit er en serie af emballageillustrationer skabt til frugtprodukter. Illustrationerne anvender traditionelle kinesiske kunstelementer, såsom pavilloner, traner og lykkevarslende skyer, for at antyde en eventyrlig atmosfære. Farvetonen følger farven på hver enkelt frugt, så illustrationen og produktet matcher i visuelt udtryk og stil. Bløde farver anvendes til at forene traditionelle og moderne visuelle stilarter. Serien er produceret med Adobe Photoshop og Illustrator, og hvert ark måler 297 x 420 millimeter.

The Recognition

About the A' Design Award i Bronze

Wonderland Fruit Emballageillustration er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Wonderland Fruit Emballageillustration forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Wonderland Fruit Emballageillustration tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU