Setoff Showroom-interiørdesign by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Indretning og Udstillingsdesign Competition Category.
SølvIndretning· 2023
Setoff Showroom-interiørdesign
Client: AJA Architects Associates
A' Design Award i Sølv Winner in Indretning Category
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- Verified Award Winner
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The Design
About Setoff Showroom-interiørdesign
Setoff er en kombineret udstillings- og salgsbutik for køkkenudstyr i det centrale Taipei. Butikken dækker 240 kvadratmeter fordelt på tre etager. Første og anden etage rummer hver to udstillingsområder, mens tredje etage rummer et udstillingsområde og et kontor. Naturlige materialer og farver med lav mætning er anvendt på loft, gulv og vægge, så udstillingsgenstandene forbliver i fokus. En tåget grå brandvæg viser byggematerialer og hardwareprøver på en række. Lysbånd forbinder loftet og væggen for at udvide rummet.
The Recognition
About the A' Design Award i Sølv
Setoff Showroom-interiørdesign er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Setoff Showroom-interiørdesign forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Setoff Showroom-interiørdesign er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
- Dimensions & Packaging
- This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
- Tags
- Interior, Taiwan, Exhibition, Taipei, Commercial
- Production Technology
- The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits.
Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes.
The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.
The ceiling design is the representation highlighting the design details. - Design Challenge
- The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
- Research
- Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
- Inspiration
- The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
- Project Duration
- The project started in October 2021 and finished in May 2022 in Taipei.
- Operation Flow
- The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
- Team Members
- Chang Ming Hu
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