Animated Koopmans Logo Virksomhedsidentitet by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
SølvGrafik· 2023
Animated Koopmans Logo Virksomhedsidentitet
Client: Rebrandt
A' Design Award i Sølv Winner in Grafik Category
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- Verified Award Winner
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The Design
About Animated Koopmans Logo Virksomhedsidentitet
Koopmans bad Rebrandt om at kommunikere bredden af sortimentet mere tydeligt. Ordet "trykkeri" repræsenterer ikke længere det, de gør. Denne nye identitet er derfor ikke kun et æstetisk tiltalende designsprog, men også et strategisk marketinginstrument, der kommunikerer den brede vifte af produkter, de kan tilbyde. Ruud Winder, designchef hos Rebrandt, ønskede at organisationens dynamiske arbejdsindstilling skulle afspejles i designene. Bevægelsen står i kontrast til et trykkeris formodede stilstand, netop denne bredde skulle understreges.
The Recognition
About the A' Design Award i Sølv
Animated Koopmans Logo Virksomhedsidentitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Animated Koopmans Logo Virksomhedsidentitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Animated Koopmans Logo Virksomhedsidentitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.
The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations. - Tags
- Typographic, animated logo, logo system
- Design Challenge
- The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
- Research
- Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
- Inspiration
- The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
- Project Duration
- From concept to realisation approximately 3 months.
- Operation Flow
- Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
- Patents
- Ruud Winder - Rebrandt 2022
- Team Members
- Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation - Image Credits
- Ruud Winder - Rebrandt 2022
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