All We Need is Love Plakat by Pin Gao is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronze in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.

BronzeGrafik· 2023

All We Need is Love Plakat

by Pin Gao

Client: Shenyang Jianzhu University

A' Design Award i Bronze Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #149131

View at A' Design Award Press Release Award Badge

Colors

The Design

About All We Need is Love Plakat

All We Need is Love er en plakat, der forener kinesiske skrifttegn med engelske bogstaver. Designet er baseret på det kinesiske skrifttegn, som betyder kærlighed. Tegnet er formet af fotografiske billeder og integrerer desuden de engelske bogstaver l, o, v og e samt tallet 2023. Fotografi og grafisk behandlingssoftware blev anvendt til at skabe værket, som måler 700 x 1000 millimeter. Plakaten kan udstilles i offentlige rum. Formålet er at vise et ældgammelt kinesisk skrifttegn i en moderne visuel form og at udtrykke ideen om enhed og fred.

The Recognition

About the A' Design Award i Bronze

All We Need is Love Plakat er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. All We Need is Love Plakat forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. All We Need is Love Plakat tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an innovative design using text elements. It is to excavate the new form of Chinese character art, take the Chinese characters as the prototype, and to make full use of photography technology to deduce its charm, making the text more visual. In this way, the ancient Chinese characters have a new visual display and transmission.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, design, public service, visual communication
Production Technology: Photography and graphics processing software and other tools were used to create this design work.
Design Challenge: The challenge of this work is to design the ancient Chinese characters more visually and graphically without affecting the recognition of characters.
Research: By exploring the design history and development of English font elements, this work aims to investigate the methods and measures of the interaction design between Chinese and Western characters , so that more people can understand the art of Chinese characters, and establish more exchanges and cooperation between in the east and the west. This is an innovative design using text elements. It is to excavate the new form of Chinese character art, take the Chinese characters as the prototype, and to make full use of digital technology to deduce its charm, making the text more visual. In this way, the ancient Chinese characters have a new visual display and transmission.
Inspiration: The creative inspiration of this work comes from the visit in UK. After in-depth study of English fonts, an interesting idea came into being. a connection between Chinese and English is been established .The Chinese character “love" made from special images. it integrates English letter "l' "o" "v" "e" and 2023. It symbolizes the power of unity to unite into love, and wants to express the power of peace through this design. These ingenious design presents the perfect mixture of Chinese characters and English letters, and also makes the ancient Chinese characters show a new modern style.
Project Duration: The project started in August 2022 in London of UK and finished in November 2022.
Operation Flow: This work can be posted in the various public environments, in order to achieve the role of showing studio image and warning humans.
Image Credits: Image #1: Photographer Gao Pin, Variations, 2022.
Optional Image #1 Illustrator Gao Pin
Optional Image #2 Illustrator Gao Pin
Optional Image #3 Illustrator Gao Pin
Optional Image #4. Illustrator Gao Pin