Serel Magic Bordvask by Serel Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Badeværelsesmøbler og Sanitetsartikler Design Competition Category.
JernSanitetsartikler· 2023
Serel Magic Bordvask
Client: Serel Sanitary Factory
A' Design Award i Jern Winner in Sanitetsartikler Category
Verified Award Winner
Verify Award Status for #149195The Design
About Serel Magic Bordvask
Serel Magic er en bordvask med en organisk skålform. Vasken er fremstillet af ildfast lertøjskeramik ved støbning. To strukturer under skålen, en på højre og en på venstre side, bærer enheden og fungerer som ben. Spildevandet løber gennem den venstre struktur og forlader vasken gennem en skjult sifonforbindelse, der er designet specielt til denne vask. Afløbet er derfor ikke synligt, hvilket giver en ny oplevelse af vandets flow. Glatte overflader og en antibakteriel nanobelægning gør rengøringen enkel.
The Recognition
About the A' Design Award i Jern
Serel Magic Bordvask er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Serel Magic Bordvask forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Serel Magic Bordvask respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.
- Dimensions & Packaging
- Width: 800 mm, Depth: 460 mm, Height: 265 mm
Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging. - Tags
- Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic
- Production Technology
- Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth.
Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed. - Design Challenge
- Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
- Research
- Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
- Inspiration
- Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.
- Project Duration
- Serel Magic Washbasin started in March 2022 in Manisa/Turkey
- Operation Flow
- Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.
- Team Members
- Zafer DOĞAN
Ali YILDIZ
Selen USTA - Image Credits
- All images prepared in computer graphics by in house cg technologies and team members.
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