Master Ji Gong Filmplakat af Yitong Creative er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
SølvGrafik· 2023
Master Ji Gong Filmplakat
Klient: Yitong Creative (beijing) Media Co., Ltd
Vinder af A' Design Award i Sølv i kategorien Grafik
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Om Master Ji Gong Filmplakat
Master Ji Gong er en trailerplakat til en kinesisk animeret fantasy-eventyrfilm af samme navn. Plakaten måler 750 gange 1050 millimeter. Kinesisk tusch og traditionelle kinesiske elementer er anvendt til at skabe en poetisk og mystisk østlig atmosfære. Dragen og munken, som er vist med en rød kasaya, en yderklædning syet af stoflapper, og en vifte af palmeblade, er figurer fra filmen og blev gengivet med tredimensionel software. Tuschen blev fremstillet med vand og afprøvet på rispapir, hårdt papir og stof for at sammenligne teksturer. Alle dele blev derefter kombineret digitalt.
Anerkendelsen
Om A' Design Award i Sølv
Master Ji Gong Filmplakat er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Master Ji Gong Filmplakat forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Master Ji Gong Filmplakat er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
- Dimensioner & Emballage
- Trailer Poster: Width 750 mm x Height 1050 mm
- Tags
- movie poster, ink, 3D, traditional Chinese art and history, animated film
- Produktionsteknologi
- Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
- Designudfordring
- One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
- Forskning
- Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
- Inspiration
- Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
- Projektvarighed
- The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
- Driftsflow
- For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
- Patenter
- Zhejiang Ruichen Picture Co., Ltd.
- Teammedlemmer
- Zhejiang Ruichen Picture Co., Ltd.
- Billedkreditering
- Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.
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