Ecommuni Brochure Udstillingsoplevelse Serviceydelse Design by Xi Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Meta, Strategisk og Servicedesign Competition Category.
JernService· 2023
Ecommuni Brochure Udstillingsoplevelse Serviceydelse Design
by Xi Zhu
A' Design Award i Jern Winner in Service Category
Verified Award Winner
Verify Award Status for #150074The Design
About Ecommuni Brochure Udstillingsoplevelse Serviceydelse Design
Ecommuni Brochure er et servicedesign, der giver udstillingsgæster mulighed for at skabe personlige brochurer. Besøgende vælger udstillingsobjekter under udstillingen ved at trykke på NFC-mærker placeret ved siden af produkterne. De valgte emner samles i en digital brochure, som kan redigeres i en applikation, herunder ændringer af layout, mærkater og små ikoner. Forsiden genereres på baggrund af besøgsruten. Brochuren printes først på papir, når den besøgende forlader udstillingen. Dette reducerer papirspild, og de indsamlede data understøtter udstillingsbranchen.
The Recognition
About the A' Design Award i Jern
Ecommuni Brochure Udstillingsoplevelse Serviceydelse Design er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Ecommuni Brochure Udstillingsoplevelse Serviceydelse Design forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Ecommuni Brochure Udstillingsoplevelse Serviceydelse Design respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Dimensions & Packaging
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Tags
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Production Technology
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Design Challenge
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Research
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Inspiration
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Project Duration
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Operation Flow
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
- Team Members
- Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang
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