Nunn Bush 3D-Produktanimation by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Film, Video og Animationsdesign Competition Category.
SølvFilm· 2023
Nunn Bush 3D-Produktanimation
Client: Morgan Studio
A' Design Award i Sølv Winner in Film Category
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- Verified Award Winner
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The Design
About Nunn Bush 3D-Produktanimation
Projektet blev lavet for at vise alle produktets funktioner på en sjov måde ved at være informativ, men uden at være irriterende. Formålet var at vise skoens konstruktion. Inspirationen kom gennem forskningen omkring elementer, der kunne repræsentere produktet, som naturen med alle farver og stemninger. Skoen blev modelleret ved hjælp af fotografier som reference og hård overflade 3D-modelleringsteknikker. Til modellering brugte designere softwaren C4D. Alle teksturerne blev lavet ved hjælp af lædertekstur og nogle photoshop-børster. Vray blev brugt til gengivelse og Houdini til simuleringer.
The Recognition
About the A' Design Award i Sølv
Nunn Bush 3D-Produktanimation er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Nunn Bush 3D-Produktanimation forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Nunn Bush 3D-Produktanimation er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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