Snow Peak Visuel Identitet by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Grafik, Illustration og Visuel Kommunikationsdesign Competition Category.
SølvGrafik· 2023
Snow Peak Visuel Identitet
by Yunnan Tech and Business University
Client: Yunnan Tech and Besiness University
A' Design Award i Sølv Winner in Grafik Category
Verified Award Winner
Verify Award Status for #151008The Design
About Snow Peak Visuel Identitet
Genkendelse er et vigtigt evalueringsindeks i logodesign. Hvordan man anvender et simpelt designsprog til at integrere hotellet med det komplekse og foranderlige vartegn Potala-paladset er en af udfordringerne i hele designet. Potala-paladset er en hellig bygning i tibetanernes øjne. Derfor raffinerede designteamet de mest repræsentative søjleelementer som designelementer og skabte billedet af det tredimensionelle Potala-palads gennem todimensionelle teknikker, så den visuelle fremstilling formidlede en stærk regional stil.
The Recognition
About the A' Design Award i Sølv
Snow Peak Visuel Identitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Snow Peak Visuel Identitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Snow Peak Visuel Identitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
- Dimensions & Packaging
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
- Production Technology
- The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
- Design Challenge
- Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
- Research
- The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
- Inspiration
- As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
- Project Duration
- The project started in March 2022 in Kunming and finished in May 2022 in Kunming
- Operation Flow
- Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
- Team Members
- Liu Kaiyi
Zhang Weiwei
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
