Elegance and Modernity Messestand af Smart Design Expo - Joanna Dittmar

Elegance and Modernity Messestand af Smart Design Expo - Joanna Dittmar er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Guld i konkurrencekategorien Messearkitektur, Interiør og Udstillingsdesign.

GuldMesse· 2023

Elegance and Modernity Messestand

af Smart Design Expo - Joanna Dittmar

Klient: Drutex

Vinder af A' Design Award i Guld i kategorien Messe

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Farver

Designet

Om Elegance and Modernity Messestand

Elegance and Modernity er en messestand skabt til en fagmesse i Nürnberg. Standen måler 21,5 gange 11 meter med 5 meter høje vægge. Sorte overflader og betonfinish kombineres med planteelementer og omhyggelig belysning for at præsentere produkterne i rolige omgivelser. Facaden er udført i laminat, en hængende gylden skyinstallation er formet af metalhegn, og udstillingsmodulerne er lakeret i guld. Alle dele blev fremstillet internt af snedkere. En skærm på 6 gange 3,5 meter viser en film, der skal tiltrække besøgende på afstand.

Anerkendelsen

Om A' Design Award i Guld

Elegance and Modernity Messestand er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Elegance and Modernity Messestand forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Elegance and Modernity Messestand skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimensioner & Emballage: SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Tags: elegant, modern, minimalist,
Produktionsteknologi: The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Designudfordring: Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Forskning: Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiration: Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Projektvarighed: Frontale 2022, Nuremberg
Driftsflow: the stand has a warm, sophisticated and light look
Patenter: Smart Design Expo
Teammedlemmer: Joanna Dittmar
Billedkreditering: Smart Design Expo