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Greenfun Mobil applikation by Xingcheng Zhu

Greenfun Mobil applikation by Xingcheng Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award i Jern in Mobilteknologi, Applikationer og Software Design Competition Category.


JernMobil· 2024

Greenfun Mobil applikation

by Xingcheng Zhu

Client: XC Studio

A' Design Award i Jern Winner in Mobil Category

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The Design

About Greenfun Mobil applikation

Greenfun er en mobilapplikation designet til at understøtte plantepleje og miljøbevidsthed. Brugere identificerer planter omkring dem med en smartphone og adopterer digitale versioner i en personlig have. Augmented reality viser, hvordan planterne ændrer sig gennem de fire årstider, mens lokationsteknologi hjælper med at finde planter, der kan adopteres i nærheden. Venner kan inviteres til at deltage i naturaktiviteter, og haver kan besøges for at udveksle planter. Point optjent gennem disse handlinger giver rabat på køb af rigtige planter.

The Recognition

About the A' Design Award i Jern

Greenfun Mobil applikation er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Greenfun Mobil applikation forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Greenfun Mobil applikation respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This product promotes environmental awareness and plant care in engaging ways! Users can identify plants by smart phones in real world and grow them in digital gardens! Additionally, they can invite friends to participate in nature events to explore nature. By accumulating sufficient credits from these activities, they will be eligible for discounts when purchasing real plants.
Dimensions & Packaging
AR technology can be directly placed into the product, produced by designers and does not require a special developer, so it is greatly convenient for designers to play. This App can be used in IOS and Android systems, convenient fo users to use.
Tags
App, Mobile, Plant, Environment, AR, Biodiversity, UX Design
Production Technology
AR technology can help to identify plants more accurate and add virtual animal to describe the plants . Through AR technology, I can see the changes of plants in the four seasons, which increases the interaction. Meanwhile, GPS technology can help locate Adoptable plants nearby.
Design Challenge
Based on the field investigation and analysis by using User Journey and cart sorting, it can be concluded that people's pain point is that they want more interaction, socializing and happiness. So design is from these ideas.
Research
Behavioral maps are used to document readily observable characteristics, movements, and activities, time spent at fixed locations or in a transit, and the details of environmental context. Through this method, we could observe the interaction between the participants and the plants nearby, such as actions and behaviors. In addition, through the records of different people's surveys, we can find out what attracts participants nearby.
Inspiration
According to the International Union for Conservation of Nature (IUCN) Red List, as of 2021, approximately 39,500 plant species worldwide are classified as endangered or threatened. The loss and imminent extinction of plant species is a global issue often caused by multiple factors, including human activities, habitat destruction, climate change and illegal collection. Therefore, safeguarding plants starts with raising awareness in our daily life is important. At the same time, many people want to learn about the plants around them but don't have a good way.
Project Duration
The concept was started in April 2018 in Loughborough, U.K, and constantly upgrade until now.
Operation Flow
The operation process is very User-friendly, as long as users register an account, they can go to the neighborhood to identify plants and adopt their own digital plants in the mobile phone. At the same time, they can fill in their friends' accounts to invite them to participate in activities. Users can visit their friends' garden to ask to exchange plants. In the end, they used the points earned for these actions to get discounts on real plant purchases.
Patents
No
Image Credits
All images are credited by the designer Xingcheng Zhu.

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